Jennifer Lopez and Angelina Jolie: When Paired with Brands, Can You Spot the Fake?
by Samantha Ettus
Jennifer Lopez’ scantily clad body wasn’t the only brand faux pas she made the night of the 2011 American Music Awards. It is her trouble laden Fiat ad that has brand watchers talking.
Until now, the criticism has been centered on whether Jenny from the Block drove the Fiat herself – she didn’t. (They used a body double.) And whether they shot on the Bronx streets where she grew up – they didn’t. (It was shot on an LA set.)
Yet the production choices are not the problems. Plenty of ads have been shot with body doubles and on movie sets. After all, Jennifer Lopez is an actress and Hollywood replaces cities with more production-friendly locations all the time.
The more disturbing aspect of this ad is its lack of authenticity. Do you believe that Jennifer Lopez drives a Fiat? Does anyone? The ad is ridiculous because it pairs a larger than life movie star, known for her expensive more on Forbes…
