Working Moms Inspiration from Oprah's O You!
“ Your attitude will determine your altitude.”
—Samantha Ettus
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  • Alec Baldwin’s Anger Management

    English: Alec Baldwin at the Museum of the Mov...

    by Samantha Ettus

    Alec had a tantrum, he was kicked off a flight, he punished himself by deactivating his beloved Twitter account and then he made a winning appearance on Saturday Night Live spoofing the whole thing. A personal brand roller coaster if I’ve ever seen one.

    Yet Alec’s savvy handling of this latest anger management failure is a lesson to all of us: When confronted with a bad mistake, take the first flight to safety  – your personal brand strength. In Alec’s case, he used his sense of humor to bring us back to his team, a great lesson in how our reactions to a crisis are often more important than the crisis itself.

    When the story broke last week, I immediately flashed back to Alec’s awful 2007 tirade – the one he wanted us to forget. That time, he went after a more powerless victim – his 11 year old daughter – by leaving a verbally abusive message on the pre-teen’s answering machine . Listen to it once, and it is forever seared in your mind. More on Forbes…


    Tory Burch Fills __ the Blanks

    Tory Burch in India

    by Samantha Ettus

    An unconventional twist on the interview with fashion designer and leading personal brand, Tory Burch.

    1. I grew up wanting to be a vet.

    2. I try to hire people who are insanely talented and have an opinion.

    3. If I could add one more store it would be in South Africa.

    4. The sign of a confident woman is she is thrilled for other people’s success.

    5. My go-to drink is a Bloody Mary, extra spicy.

    6. My all time favorite movie is A New Leaf.

    7. I avoid people who more on Forbes…


    25 Alarm Bells for Women: Sounds from Miss Representation

    Blake Lively as Carol Ferris in Green Lantern.

    by Samantha Ettus

    Last night I watched Jennifer Siebel Newsom’s chilling documentary about the media’s portrayal of women and its impact on young girls and boys. Sitting on the edge of my seat, my mind raced with what to do next. Jennifer’s action was to spread the word. My first action is to help her.

    Here are 25 of the most startling alarm bells and quotes from this must-see documentary – now being shown on OWN:


    1. American teenagers spend more than 10 hours a day consuming media, most of it filled with content that objectifies women and distorts their bodies.

    2. 53% of 12 year old girls feel unhappy with their bodies, 78% of 17 year old girls feel unhappy with their bodies and 65% of women and girls have an eating disorder.

    3. Rates of depression among girls and women have more on Forbes…


    10 Experts Share 10 Tips: Feeling Great at the Office

    AMAGANSETT, NY - JULY 31:  Sports Instructor T...

    by Samantha Ettus

    Your personal brand is reflected in your look, in your story, and most importantly, in your actions. When you feel great, your actions reflect it – from your smile, to your walk and your talk.

    We focus intensely on how we feel at home but we put little time into how we feel at the office, the geographical center of our careers.

    Here, 10 top leaders in health, nutrition and fitness offer their tips to feeling great at the office:

    1. “Think ‘breakslow,’ not breakfast. Plan it, enjoy it, take extra time with it. It should be bigger than your lunch which should be bigger than more on Forbes…


    10 Experts Share 10 Tips: Looking Great at the Office

    Anna Torv

    by Samantha Ettus

    When it comes to personal branding, the outer you reflects the inner you. Putting care and thought into your style will help you stand out in all the right ways.

    For some expert advice in this arena, I approached 10 leaders in the beauty and fashion worlds and asked them each for one tip for looking your best at the office:

    1. “I love to see a woman go to work in a dress that can take her from day to evening so that she looks appropriate in the office, but can head straight out for a night on the town.”

    - Erin Fetherston, designer

    2. “Keep an emergency beauty bag- a second makeup bag at work with more on Forbes…


    Moms and the Sidelines: If You Leave the Workforce, Don’t Abandon Your Career

    Soccer Mom

    by Samantha Ettus

    Last week I sat on the sidelines as my daughter played soccer and found myself surrounded by a number of vibrant moms. Ironically, the conversation turned to being on the sidelines – in the workforce.

    The moms included a former attorney, a former magazine editor and a marketing executive. They had each taken between five and seven years off to raise kids. All of them expressed a desire to get back into the workforce. Each of them felt powerless to do so.

    Their reasons were plentiful and sadly, valid. The marketing executive talked of having let her contacts run cold. The magazine editor lamented that when she last worked, the Internet was not part of her job. She likened herself to a dinosaur. The attorney explained that she hadn’t kept up and her specific field had changed considerably since she left. More on Forbes…


    Using “The Bachelor” to Improve Your Personal Brand

    by Samantha Ettus

    You can find inspiration for your personal brand in the most unexpected places. Take, for example, The Bachelor franchise(including the namesake and its progeny, The Bachelorette and Bachelor Pad) now headed into its 25th season on ABC. While these series are more formulaic than some pharmaceutical serums, there is no denying that they work, so let’s apply its winning formula to your personal brand in six steps.

    1. Take Yourself and Your Organization Seriously

    The Bachelor/ette: Regardless of the degree of drama, host Chris Harrison takes the show and its contestants seriously and the audience follows his lead. Bravo’s Andy Cohen does the same when he interviews The Real Housewives and it helps the audience to believe in the show’s drama.

    You: Take your team/industry seriously. Don’t put down your company more on Forbes…


    A Personal Story, Told Twice

    by Samantha Ettus

    How are you telling your stories? If you told me yours, I could take it and retell it to you – in the positive and the negative. Here is a story of mine. I will tell it to you twice.

    “I spent my childhood as a nationally ranked junior tennis player which made for some very abnormal early years. This led me to be an outcast. I never really fit in anywhere. I was either the tennis player at school or the academic city kid in the tennis world. No matter where I was I felt uneasy and I was treated differently. This followed me to college where no matter how hard I tried, I never quite fit in with any group. And in adulthood, it has been the same. I have a disparate group of friends but no real group I am connected to. Whether it is the moms at school, the workplace or childhood friends I never feel at home in any group. This makes me feel like an outsider.”

    Now all stories can be told positively or negatively. So let’s unravel that story and tell it in a positive more on Forbes…


    XOXO, Cheers and Best: 6 Steps to Signing Off

    Hancock's signature as it appears on the engro...

    by Samantha Ettus

    Tennis players have the serve. Basketball players have the foul shot. In business we have the email signature, our chance to score a point without interference from others. Unlike a conversation or an email response, we control our signature regardless of who is on the other side of the court, so let’s perfect it.

    A few rules to sign by:

    1. Always include a signature when you initiate an email or respond to an email for the first time. To not do so would be to miss another opportunity to make yourself memorable. If you are in a long email chain, no need to continue to insert your signature in each response.

    3. Do include your full name, phone number, email address and yes, your Twitter handle and website in more on Forbes…



    Oprah’s Silver Bullet: The Magic Behind Her Personal Brand


    by Samantha Ettus

    Until now I haven’t mentioned the end of Oprah’s show, probably because I hate goodbyes. And this has been a long one.

    Now that I have shed my tears along with millions of others, it’s time to share my more analytical reflection.

    When I had my personal branding agency, prospective and current clients would inevitably walk through the door and say one of two things:

    1. “I want to be the Oprah of XYZ industry.”

    2. “I want to be a guest on Oprah.”

    Since number two is no longer an option, let’s talk about what would get someone closer to number one. More on Forbes…