Working Moms Inspiration from Oprah's O You!
“ Your attitude will determine your altitude.”
—Samantha Ettus
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  • 10 Experts Share 10 Tips: Feeling Great at the Office

    AMAGANSETT, NY - JULY 31:  Sports Instructor T...

    by Samantha Ettus

    Your personal brand is reflected in your look, in your story, and most importantly, in your actions. When you feel great, your actions reflect it – from your smile, to your walk and your talk.

    We focus intensely on how we feel at home but we put little time into how we feel at the office, the geographical center of our careers.

    Here, 10 top leaders in health, nutrition and fitness offer their tips to feeling great at the office:

    1. “Think ‘breakslow,’ not breakfast. Plan it, enjoy it, take extra time with it. It should be bigger than your lunch which should be bigger than more on Forbes…


    10 Experts Share 10 Tips: Looking Great at the Office

    Anna Torv

    by Samantha Ettus

    When it comes to personal branding, the outer you reflects the inner you. Putting care and thought into your style will help you stand out in all the right ways.

    For some expert advice in this arena, I approached 10 leaders in the beauty and fashion worlds and asked them each for one tip for looking your best at the office:

    1. “I love to see a woman go to work in a dress that can take her from day to evening so that she looks appropriate in the office, but can head straight out for a night on the town.”

    - Erin Fetherston, designer

    2. “Keep an emergency beauty bag- a second makeup bag at work with more on Forbes…


    Celebs: If You Don’t Have Anything on Brand to Say, Don’t Say Anything At All

    by Samantha Ettus

    The Casey Anthony verdict brought out the budding pundit in a whole host of celebrities and Twitter provided quick and easy distribution for their inner most thoughts. These celebrities would have been better off following the old credo, “Some things are better left unsaid.”

    More on Forbes…



    Moms and the Sidelines: If You Leave the Workforce, Don’t Abandon Your Career

    Soccer Mom

    by Samantha Ettus

    Last week I sat on the sidelines as my daughter played soccer and found myself surrounded by a number of vibrant moms. Ironically, the conversation turned to being on the sidelines – in the workforce.

    The moms included a former attorney, a former magazine editor and a marketing executive. They had each taken between five and seven years off to raise kids. All of them expressed a desire to get back into the workforce. Each of them felt powerless to do so.

    Their reasons were plentiful and sadly, valid. The marketing executive talked of having let her contacts run cold. The magazine editor lamented that when she last worked, the Internet was not part of her job. She likened herself to a dinosaur. The attorney explained that she hadn’t kept up and her specific field had changed considerably since she left. More on Forbes…


    10 Ways for Moms to Opt Out Without Getting Shut Out

    by Samantha Ettus

    Like many moms, I am in the thick of the child focused years: Back to school, multiple pickups, dropoffs, lunchboxes, playdates, meetings, soccer games, homework, birthday parties, scraped knees, new friendships and classroom volunteering. Top it all off with a career, a spouse and a social life, and it could make any woman feel like a ticking time bomb.

    Since I wrote about professional moms on the sidelines, I have been overwhelmed by the stories of talented professional women who chose to opt out yet found they had no choices at all when they wanted to return to work. What I noticed was that although they hailed from a variety of professions, what they had in common was how completely they had disengaged from the workforce. So how could they have maintained their connection?

    Here are 10 steps for at-home professional moms to keep the doors to their future wide open:

    1. Mention Your Past
    Nothing kills a conversation faster than being asked what you do and responding, “I’m home with the kids.” Instead, share your past: “I used to be in sales for an apparel company and I’ve spent the last more on Forbes…


    Using “The Bachelor” to Improve Your Personal Brand

    by Samantha Ettus

    You can find inspiration for your personal brand in the most unexpected places. Take, for example, The Bachelor franchise(including the namesake and its progeny, The Bachelorette and Bachelor Pad) now headed into its 25th season on ABC. While these series are more formulaic than some pharmaceutical serums, there is no denying that they work, so let’s apply its winning formula to your personal brand in six steps.

    1. Take Yourself and Your Organization Seriously

    The Bachelor/ette: Regardless of the degree of drama, host Chris Harrison takes the show and its contestants seriously and the audience follows his lead. Bravo’s Andy Cohen does the same when he interviews The Real Housewives and it helps the audience to believe in the show’s drama.

    You: Take your team/industry seriously. Don’t put down your company more on Forbes…


    XOXO, Cheers and Best: 6 Steps to Signing Off

    Hancock's signature as it appears on the engro...

    by Samantha Ettus

    Tennis players have the serve. Basketball players have the foul shot. In business we have the email signature, our chance to score a point without interference from others. Unlike a conversation or an email response, we control our signature regardless of who is on the other side of the court, so let’s perfect it.

    A few rules to sign by:

    1. Always include a signature when you initiate an email or respond to an email for the first time. To not do so would be to miss another opportunity to make yourself memorable. If you are in a long email chain, no need to continue to insert your signature in each response.

    3. Do include your full name, phone number, email address and yes, your Twitter handle and website in more on Forbes…



    Oprah’s Silver Bullet: The Magic Behind Her Personal Brand


    by Samantha Ettus

    Until now I haven’t mentioned the end of Oprah’s show, probably because I hate goodbyes. And this has been a long one.

    Now that I have shed my tears along with millions of others, it’s time to share my more analytical reflection.

    When I had my personal branding agency, prospective and current clients would inevitably walk through the door and say one of two things:

    1. “I want to be the Oprah of XYZ industry.”

    2. “I want to be a guest on Oprah.”

    Since number two is no longer an option, let’s talk about what would get someone closer to number one. More on Forbes…


    Mastering the Cocktail Party in 25 Steps

    Image by via @daylifeby Samantha Ettus

    Even the most outgoing among us can feel intimidated when entering a room full of new people. Here is a recipe that you can customize to your needs; follow all or take what works for you.

    1. RSVP as soon as you receive the invitation. The host will appreciate it.

    2. Choose something to wear that is well tailored, comfortable and makes you feel confident.

    3. Try on your outfit the night before, complete with accessories, shoes and bag.

    4. If you are sent a list of people attending the event ahead of time, look each person up and highlight those you would like to meet. Don’t take out your list at the party! More on Forbes…


    How to Be a Power Panelist: 5 Personal Branding Takeaways From Yesterday’s Sex Talk

    Image by Getty Images via @daylifeby Samantha Ettus

    Yesterday I attended the 5th annual JCP Mother’s Day Luncheon focused on Motherhood and Intimate Relationships. It was exceptionally well organized, well attended and every one of the speakers was charismatic and engaging. While this should be the standard for all panels, we know that this rarely happens. So as I sat there I took copious notes on all of the traits that made these speakers so terrific. Let’s start with the cast of characters:

    Dr. Ruth Westheimer, The Honoree- The most famous living sexpert and author of Sex for Dummies
    Katie Rosman, The Moderator – Wall Street Journal reporter and author of the memoir If You Knew Suzy
    Catherine Birndorf, Panelist – Reproductive Psychiatrist and co-author of The Nine Rooms of Happiness
    Esther Perel, Panelist – Couples therapist and author of Mating in Captivity
    Amy Sohn, Panelist – Former New York Magazine sex columnist and author of Prospect Park West

    Involve Your Audience
    You may think that your topic couldn’t possible lend itself to audience interaction but more on Forbes…